5 Important Web Video Lessons for Small Business Owners

On November 14, 2009

5 Important Web Video Lessons for Small Business Owners

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. There are 25 billion videos watched each month in the US alone. That’s billion, with a “B.” So it should be no surprise that web video offers an important opportunity for small [...]


On November 14, 2009

Apple (Corps) Tries To Avoid Apple (Inc.) Again This Holiday Season

The Beatles' Apple Corps is offering the band's entire digital catalog this holiday season - on Burt Ives-style green USB sticks. And yet, The Beatles catalog is still unavailable on the number one music outlet, iTunes. Apple Corps has managed to be innovative and outdated in one fell swoop. It is delaying the inevitable migration to iTunes. Due out December 7, The Beatles USB Stick (that's the name of it) will have all the band's music, 13 documentaries, linear notes, photos and other extras. Compatible with the PC or Mac, it will use "A specially designed Flash interface" for navigation. The problems here are numerous, starting with the decision to force millions of users to put in a USB stick...


On November 14, 2009

Charlie Crist, Enemy of Insurers, Sees Senate Bid Erode

No politician has aroused the ire of insurers more than Florida Gov. Charlie Crist. But it's the conservative wing of the GOP that's likely to quash his bid for the U.S. Senate. Crist is a rarity in the Grand Old Party, a Republican populist. He didn't start out that way. But when Crist took office in 2007, insurers were doubling home premiums in an effort to rebound from losses in the hurricanes of 2004 and 2005. Rather than let rates go up, Crist subsidized homeowners with government help. One could argue that he created the notion of a public option - an issue Congress is now grappling with as it applies to health care - when he expanded Florida's Citizens Property...


On November 14, 2009

Brand Booster 21 Day 13: Brand Image

Overall, your brand image is the visual aspect of your brand. In step 12 we mentioned consistency. Your brand image should be consistent with what tone you are representing. It should reflect the style and attitude of the company. One of my clients of a few years ago was a small independent oil company. They were [...]


On November 14, 2009

Everyone’s Stoked About Cyber Monday – Vendors, Customers and Hackers

Less than 20 days until Cyber Monday. You've got staffing queued up. Your warehouse is full. Your shipper is standing by. But have you considered what will happen on your Web site after a flood of qualified buyers click on the irresistible and precisely worded ad for your product or service? You've got one shot -- one day -- to win their holiday business.


On November 13, 2009

Nissan Introduces the Leaf EV in Los Angeles

LOS ANGELES—Carlos Ghosn, president and CEO of Nissan, says he has no intention for the company to lose money on the Leaf battery car, which will be introduced late next year. The company will start taking reservations in the spring.  Asked at the start of the Leaf’s 22-city national tour if the car would be a profit center for Nissan, Ghosn replied in the affirmative. “It will have to make money, because, if it doesn’t, the technology will be condemned,” he said. “We need it to make a reasonable return on investment.” This is a daunting prospect for the Leaf—and for any battery car. The packs are witheringly expensive. If the Leaf’s battery system (built in a partnership with NEC) costs...


On November 13, 2009

Start Your Engines: Suncor CEO Marks Official “Restart” in Oil Sands Growth

Suncor Energy, Canada's largest energy company by market capitalization, will spend $1.4 billion next year on efforts to boost oil sands production. In short, the company is sending a message: the oil sands are back.  Not that Canada's vast and murky mix of bitumen, sand, clay and water had disappeared. Canada's estimated 173 billion barrels of hard-to-reach oil has been sitting pretty, waiting for a global recession to end, crude prices to rise and operating costs to fall. That dim view has brightened lately for the oil sands industry, with crude prices above $75 a barrel, falling operating costs and Korea National Oil Corp.'s acquisition of oil sands company Harvest Energy. Now Suncor is starting up projects that have been on hold for months. Suncor, which...


On November 13, 2009

Friday Links Returns!

We’re bringing back Friday Links, a blog feature that we haven’t posted in some time. Basically, the wonderful folks here at 8cr compile some of their favorite stories throughout the week, and we post the links. Brilliant, eh? Without further ado, here’s some weekend reading. ∗Seth Godin’s All Marketers are Liars was re-released with a [...]


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