Should Press Releases Still Be A Part of My Sound Marketing Strategy?

On October 8, 2009

Should Press Releases Still Be A Part of My Sound Marketing Strategy?

In this era of all things social media, should you still consider resorting to the “old school” method that is the Press Release? Are press releases the dinosaurs of PR, or is there still room in the shiny new car of media 2.0 for this older passenger? Traditionally, press releases offer your existing and [...]
On October 8, 2009

The Milkman Is Back With a Vengeance | BTalk Australia

[podcast] Remember the milkman? Well he's back, only now you can get a whole range of fresh groceries. Braden Lord, CEO of Aussie Farmers Direct talks about how they're avoiding the factors that previously killed off deliveries to your door.


On October 8, 2009

Lending Rises Among Banks That Raised Government Funds

As the credit markets were seizing up last fall, the Treasury Department established the so-called Capital Purchase Program to stimulate bank lending. Has it worked? About as well as could be expected. In the second quarter, banks that raised money through the program made an aggregate $287 billion in loans per month to individuals and businesses, up from $240 billion per month in the fourth quarter of 2008, according to a new GAO report. That's not a massive leap, but it's significant given the tightening in lending standards and that credit usually wanes during economic recessions. In all, the 21 biggest institution participating in the CPP, part of the Troubled Asset Relief Program, have extended a total of some $2.3...


On October 8, 2009

UK Conservative Party Proposes NI Tax Holiday

Small business owners in the UK may want to keep a little something in mind the next time they get the chance to vote: the Conservative Party would like to implement a tax break on employers' National Insurance contributions.

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On October 8, 2009

Surprise! Insurers Are Popular, Study Shows

Here's a "dog bites man" story: a new study by J.D. Power and Associates shows that homeowners are actually happy with their insurance companies. For the first time in five years, overall satisfaction with homeowner insurance has increased "significantly," according to the marketing research firm. That's a far cry from the abuse the insurers took following 2005's Hurricane Katrina and her sisters, Hurricanes Rita and Wilma. That horrible fall season saw $80 billion worth of damage to Gulf States. Homeowners were justifiably angry when they found out they weren't going to be paid because insurers claimed that floods and not high winds had knocked down their houses. The triple disasters spawned lawsuits, investigations, television shows and much bad publicity for...
On October 8, 2009

Marketing for Halloween Online

The Halloween season is approaching (or is already here, depending on how much you actually celebrate it). Did you know that average consumer spending for Halloween has increased every year since 2003? According to Google it has.

With that in mind, a lot of small businesses stand to make some decent money off of the holiday this year with the proper marketing. Google recently shared some tips on how to do so online.

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On October 8, 2009

FCC Chair Warns of Wireless Gridlock

The Internet first acquired its designation as "information superhighway" via the Clinton administration in the 1990s. It added an express lane with the rise of wireless broadband in the early 21st century, and FCC chairman Julius Genachowski completed the automotive metaphor Wednesday with a speech that warned of a looming spectrum traffic jam if wireless growth isn't managed properly.
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