Twitter’s New Terms of Service and Terms of Revenue

On September 11, 2009

Twitter’s New Terms of Service and Terms of Revenue

Twitter's been open about moving toward actually bringing in revenue for the service. A quaint notion, I know, but realistic. What's intriguing is to see how Twitter's terms of service have just changed, as the company announced yesterday.
On September 11, 2009

Neil Rackham: Sales is a Research Job

I've frequently drawn on the expertise of the amazing Neil Rackham as blog-fodder.  I was recently reviewing notes of the last time we spoke and ran across his thoughts on sales research.  Neil believes that in today's B2B world, a sales job is also a research job.  He insists that the ability to effective research is a key sales skill. If that's true, somebody isn't getting the message.  At the recent Sales 2.0 conference in Chicago, Lee Levitt of IDC revealed survey results that 25% of sales reps come to face-to-face sales calls completely unprepared, according to the decision-makers on whom they call.  With that scary statistic in mind, here are Neil's three rules of sales research, along with three...
On September 11, 2009

Call To Action Buttons: Does Size Matter?

I came across a website (that will remain nameless) while searching for a good tasting Swiss-water decaf coffee. (Does one exist? Please advise in the comments!) I noticed on the product page that it had perhaps the world’s tiniest Buy button. They Say Bigger Is Better Many conversion optimization cheerleaders who suggest larger buttons convert better, [...]


On September 11, 2009

Expedia Is Spare but Savvy

My first impression of Expedia -- a site that I used to frequent but haven't visited in at least a year -- is that its design is refreshingly straightforward: a three-column layout relatively uncluttered with self-promotion. Expedia's streamlined site does have its disadvantages, though. I don't see where to sign up for flight status alerts, for example.


On September 11, 2009

IVR Systems, Part 1: Are They Done Yet?

Remember the bad old days of customer self-service? Automated systems would present you with five or more different options -- any one of which could lead to five or more other options. With touchtone systems, accidentally pressing the wrong number at a prompt could result in instant death by disconnection. Then came the speech-recognition systems, with their own specific tortures.


On September 11, 2009

Managing Sustainable Value Chains

In the period from the 1960s to the 1980s, Japanese industry taught the world a lot about managing value chains. Now that we have committed to more sustainable practices, these lessons have never been so important. By minutely managing every aspect of the value chain for a business, from the relationship with the customer through the company functions and further into the supply chain, Japanese companies were able to remove inefficiencies, reduce costs and improve reliability and quality, ultimately satisfying their customers and winning repeat business. The world has moved on since then but we must re-learn these lessons by managing our value chains in a more sustainable way. One such example is Marks & Spencer, using its Plan A sustainability...


On September 11, 2009

Seven Steps to Getting a New Job

With the current market flooded with candidates I am increasingly being asked "how do I get the next job quickly".  Importantly don't panic! Nothing turns people off more than desperation.  We are finding it is taking people about three to six months to find the right opportunity.  There are ways and means of speeding this up and below are some tips to ensure you secure your next role in this highly competitive market. Keep the CV Simple. First and foremost a strong CV is not enough but it is your calling card and therefore very important.  Succinct  and achievement-based works. If it is  full of jargon or  gimmicky it will  not get read. Photos and logos are a real turn...


On September 11, 2009

Making The Most Of Global Opportunities

I recently caught up with David Thomas of Think Global in this little video. In it David talks about the role Australian small businesses can play in emerging countries and how our abundance of creativity, design, innovation, leadership and expertise is in demand overseas. David addresses the "why", "where" and "what" of global opportunity. Watch the interview interview here.


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