On September 11, 2009
Time Gets Its Electronic Freak On – Considers E-Reader
Things certainly have changed if Time is deciding whether it should be in the consumer electronics business with an e-reader. You'd think that after the brick-wall-smashing disaster known as the AOL acquisition, any executive in that company would have learned the danger of stepping too far outside of your own expertise.
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On September 11, 2009
Top 5 Funny Cartoons about Selling
While sales pros sometimes crop up in cartoons, they generally play a bit part. Here are five short videos -- mostly by amateur studios -- that feature sales pros in a leading role. Each video is humorous in a different way, so I've included polls so that you can vote on which tickles your funny bone. CLICK HERE for the first sales cartoon »Better Sales by Philby Sellmore Here's a video about (of all things) the presumptive close, a sales technique that's still taught in some sales training courses, despite the fact that the last customer who fell for the technique died in 1977. [poll id="437"] CLICK HERE for the next sales cartoon »Dilbert: The Sales Call Video Here's everyone's...
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On September 11, 2009
Getting Ready for the Google Generation
Like every new generation, today's youth are unlike their predecessors, and they are poised to make a significant impact on society and business as they enter the workforce. While this may not seem like a revelation, what is important to keep in mind is who is pulling some of the strings that are already redefining how today's kids think and tomorrow's workers will behave.
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On September 11, 2009
New Paperless Coupons Upload to Loyalty Cards
I wrote about the e-coupon trend a couple of months ago, but there's a new development I think is pretty clever -- coupons that upload onto customer loyalty cards. This is more convenient than online coupons that need to be downloaded and printed -- and it doesn't require customers to have an iPhone, as other schemes do. It does require some advance planning -- customers have to go online before shopping and choose the coupons they want to use. The coupons they select are loaded onto their loyalty card, and then when they go to the store and purchase these items, the savings are automatically counted when the card is swiped. A&P, The Food Emporium, Super Fresh and Waldbaum's just...
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On September 11, 2009
Apple Homes In on the iPod’s Next Conquests
Apple has made a tradition out of unveiling new iPods every fall. This time around, though, the biggest part of the presentation wasn't the new hardware or software, but rather the person running the show. CEO Steve Jobs hosted his first public Apple event since coming back from an extended leave of absence to fight off some very serious medical problems.
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On September 11, 2009
Copyright Chief Lines Up With Google Book-Deal Opponents
The top U.S. copyright official has joined mounting opposition to a class-action settlement that would give Google the digital rights to millions of out-of-print books. Her objections cast further doubt on whether the agreement will be allowed by a federal court, even as Google offered a concession Thursday aimed at smoothing the way for approval.
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On September 11, 2009
Would a Twitter Business Account Be Worth it?
Word is that Twitter will be releasing premium accounts for businesses sometime before the end of the year. These accounts would be used for marketing, advertising, customer relations, etc. They would include statistics and analytical data that Twitter users can't currently get with Twitter itself.
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On September 11, 2009
Jack Covert Selects – Total Recall
Total Recall: How the E-Memory Revolution Will Change Everything by Gordon Bell and Jim Gemmell, Dutton Books, 304 Pages, $26.95, Hardcover, September 2009. ISBN 9780525951346
Imagine that you are in your doctor’s office complaining about an ache or pain and, to help her in her diagnosis, she asks you what activities you’ve engaged in lately. Did [...]
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On September 11, 2009
Obama’s Speech Offers Lucrative New Universe for Big Pharma
President Obama's speech on Wednesday night laid down clear battle lines in the healthcare reform debate: drug companies are on Obama's side, health insurers (and Republicans) are on the other. It will be interesting to see who has the more powerful lobbyists, Big Pharma or Big Managed Care.
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On September 11, 2009
Finding Your Village of Customers
Godin calls it a tribe. Kevin Kelly calls them your 1000 True Fans. Hugh MacLeod calls it a global microbrand.
Everywhere you look, you might notice a new kind of flexible, smart small business. They serve a relatively small number of people. Big businesses drool over their profit margins and adaptability. Their customers are knocked [...]
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