Why Print Publishers Won’t Charge For Online Content

On August 24, 2009

Why Print Publishers Won’t Charge For Online Content

It has become all too clear that the retro-named Journalism Online, which is Steven Brill's latest attempt to suck dollars out of the troubled newspaper industry, is nothing more than a scam, pure and simple. So, in an effort to help my colleagues in that industry avoid yet another financial disaster, I suggest a careful reading of Alan Mutter's three-part series on his blog, "Reflections of a Newsosaur." According to Mutter, "Even Steven Brill of Journalism Online, the foremost advocate for a global pay wall for newspaper content, says he believes no more than 10% of visitors will ante up for access to interactive news." Let's just do some simple math here. Behind Mutter's post, let one commenter be your...
On August 24, 2009

Frommer Chooses to Boycott Gun-Toting Arizona

Much is being made of Arthur Frommer commenting about Arizona's gun laws on his blog: I will not personally travel in a state where civilians carry loaded weapons onto the sidewalks and as a means of political protest. I not only believe such practices are a threat to the future of our democracy, but I am firmly convinced that they would also endanger my own personal safety there. And therefore I will cancel any plans to vacation or otherwise visit in Arizona until I learn more. And I will begin thinking about whether tourists should safeguard themselves by avoiding stays in Arizona. After his statement was picked up by the Associated Press, it was like trying to get the genie...
On August 24, 2009

How to Market Wisely in a Soft Economy

Cutting your marketing budget may seem prudent, but it's a surefire way to fall behind when the economy picks up. Marketing experts explain why now is a good time to create promotions and buy advertising.

On August 24, 2009

Savvy Selling’ How to Identify, Cultivate and Retain Your Best Customers

Learn from sales and business development experts what the best methods and strategies are for identifying your most profitable clients. Also, savvy business owners explain how they track good customers, maintain contact with them, and increase revenue by selling them more products and services.

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