On July 18, 2011

The Luxury of Not Knowing Everything

Never underestimate the luxury of being able to not know something.

For example, you’re in a business meeting and somebody asks about some acronym you’ve never heard of. The right answer is:

I don’t know what that

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On July 18, 2011

To Monetize Social Media, Humanize It

Hi, I'm Amy. A quick introduction is in order here because, while you don't know me, you may know my work. I've spent the past three years building an online brand you may know called Shaquille O'Neal. It's been an…

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On July 18, 2011

Moral Hazard at News Corp.

Many companies today operate like Russian nesting dolls, where one large figure is actually made up of many smaller one. These organizations present a unified face to the outside world, but rely heavily on other, usually smaller, companies or external…

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On July 18, 2011

Flexing Your “No Thanks” Muscle

"Would you like to save 10% on your purchase by signing up for a Bloomingdales' credit card?" asked the sales person who had helped me pick out several new suits. "It will only take a few minutes."

"Why not?" I…

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On July 18, 2011

A Contrarian’s View on QR Code Marketing

There's been a lot of hype about the growing popularity of marketing with quick-response codes. Here's why you might want to think twice before hopping on the bandwagon.No tags for this post.

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On July 18, 2011

5 Types of Content That Every Business Must Employ

The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business.

Some might go as far as to suggest content marketing has become…

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On July 18, 2011

How News Corp. Became An Enron-Sized Disaster

Under Rupert Murdoch, News Corp. is emerging as one of the top corporate disasters of the century. Here are the 5 biggest mistakes Murdoch made.

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On July 18, 2011

Why Murdoch May Have to Leave News Corp to Save It

Murdoch has been quick to sacrifice his lieutenants as pressure over phone hacking has grown. But he may not be able to save his position in the company.