The Luxury of Not Knowing Everything
Never underestimate the luxury of being able to not know something.
For example, you’re in a business meeting and somebody asks about some acronym you’ve never heard of. The right answer is:
I don’t know what that
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To Monetize Social Media, Humanize It
Hi, I'm Amy. A quick introduction is in order here because, while you don't know me, you may know my work. I've spent the past three years building an online brand you may know called Shaquille O'Neal. It's been an…
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Moral Hazard at News Corp.
Many companies today operate like Russian nesting dolls, where one large figure is actually made up of many smaller one. These organizations present a unified face to the outside world, but rely heavily on other, usually smaller, companies or external…
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Flexing Your “No Thanks” Muscle
"Would you like to save 10% on your purchase by signing up for a Bloomingdales' credit card?" asked the sales person who had helped me pick out several new suits. "It will only take a few minutes."
"Why not?" I…
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A Contrarian’s View on QR Code Marketing
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5 Types of Content That Every Business Must Employ
The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business.
Some might go as far as to suggest content marketing has become…
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How News Corp. Became An Enron-Sized Disaster
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Why Murdoch May Have to Leave News Corp to Save It
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07.18.2011 | Inc.com Daily
Words to avoid in the office, CEO sisters, David Sacks of Yammer on leadership, and more.
Words that make you sound like a liar. A recent study analyzed the somewhat dubious use of business jargon like "reach out" and "soup to…
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