The Worst Interview Question (and How to Answer It)
The following interview nightmare comes from when I was sitting on the board of directors of a small nonprofit: We were interviewing finalists for the executive director position, and one director asked the last candidate, "Larry,…
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The ABCs of Pricing
"To start out with the customers' utility, with what the customer buys, with what the realities of the customer are and what the customer's values are—this is what marketing is all about." - Peter Drucker
Pricing strategies and methodologies are…
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Netgear CEO: Don’t Sugarcoat It
Wow! I know it's only Monday, but this week's "too much red meat" award goes to Patrick Lo, CEO of Netgear, who ripped into Apple (specifically Steve Jobs) at a breakfast in Australia today.
I don't think you need my help…
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The New Rules of Writing a Memorable Slogan
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D.C.: The Next Start-up Capital?
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today:
Start-ups head to Washington. Cancel that one-way ticket to San Fransisco. The New York Times reports on the…
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The White House’s New Campaign to Encourage Startups
Last week Sharon Vosmek, the CEO of Astia, a not-for-profit group created to help companies run by women that need outside capital, stopped by our offices to appear on Bloomberg TV's Street Smart show and catch us up on…
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5 Tips for Using Collateral to Secure a Small Business Loan

Here's a fundamental truth of any organization: you need cash to help grow your business. Whether you're…
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How to Conduct Field Research

Is your product really as good and useful as you think it is? Do you really know who who's buying your product? One way to find out is by going into the field and observing…
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8 Reasons Why SV Angel/Yuri Milner Investing $150,000 In Every YCombinator Startup Is Brilliant

Disclosure: SVAngel is an investor in my startup, Onswipe, a platform for insanely easy tablet publishing.
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5 Vital Truths About Business Mistakes
(Note: I posted this last Thursday on American Express OPEN Forum. I’m reposting here.)
I’m not a baseball fan and I try to avoid sports metaphors, but there are some things I love about baseball that…
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