Category: Latest News

On January 31, 2011

The ABCs of Pricing

"To start out with the customers' utility, with what the customer buys, with what the realities of the customer are and what the customer's values are—this is what marketing is all about." - Peter Drucker

Pricing strategies and methodologies are…


On January 31, 2011

Netgear CEO: Don’t Sugarcoat It

Wow! I know it's only Monday, but this week's "too much red meat" award goes to Patrick Lo, CEO of Netgear, who ripped into Apple (specifically Steve Jobs) at a breakfast in Australia today.

I don't think you need my help…


On January 31, 2011

D.C.: The Next Start-up Capital?

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today:

Start-ups head to Washington. Cancel that one-way ticket to San Fransisco. The New York Times reports on the…


On January 31, 2011

How to Conduct Field Research


Is your product really as good and useful as you think it is? Do you really know who who's buying your product? One way to find out is by going into the field and observing…


On January 31, 2011

5 Vital Truths About Business Mistakes

(Note: I posted this last Thursday on American Express OPEN Forum. I’m reposting here.)

I’m not a baseball fan and I try to avoid sports metaphors, but there are some things I love about baseball that…