On November 9, 2010

Mind the Gap: “Free Jeans on Facebook” Promotion Shows What Not to Do

The Gap's "free jeans" on Facebook event should be studied closely by other brand managers as a guide to how Facebook promotions work -- or don't.

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On November 9, 2010

Amazon’s Kindle Deal: New Way for Pubs to Close the Web’s Barn Doors?

Amazon.com will more than double the revenue share for periodical publishers as it faces rising competition, at least in public perception, with Apple and other rivals for magazine and newspaper publications. The move comes shortly after Amazon

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On November 9, 2010

Bulletproof Yourself Against Rejection

A simple, four-step process to keep feeling of rejection from making it harder to sell.

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On November 9, 2010

Google Instant Previews: Search Results Made Visual

If you liked Google Instant, you'll love Previews, which adds a pop-up thumbnail preview of each search result. In other words, you get to see your destination before clicking through to it.

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On November 9, 2010

When Facebook Is a Waste of Time for Small Businesses

Your fan page is a microscopic fish in an ocean teeming with more than 1.5 million business fan pages. So is it even worth your effort? Here's a look at what works and what doesn't.

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On November 9, 2010

The Value of Mentors

It is lonely at the top. Anyone that starts a business feels like a bit of an imposter. There are so many things to do and problems unique to the top position that the CEO has never solved before. It…

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On November 9, 2010

Ad Exchanges: Another Nail in the Print Coffin | BTalk

Ad exchanges enable online advertisers to target customers in a way that hasn't been possible before. It could make the Internet an even more attractive advertising medium.

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On November 9, 2010

The Anatomy of a Movement

Given last week's election results, it's a good time to think about movements. Wikipedia defines a social movement as "A coordinated group action focused on a political or social issue." That allows for quite a spectrum of movements. The civil…

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On November 9, 2010

The Anatomy of a Movement

Given last week's election results, it's a good time to think about movements. Wikipedia defines a social movement as "A coordinated group action focused on a political or social issue." That allows for quite a spectrum of movements. The civil…

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On November 9, 2010

Be an Effective Gatekeeper (or, How to Keep Out the Riff-Raff)

People often ask me to introduce them to others who are well connected or well respected in their fields. Strategically, when it makes sense, I'm all for putting them in touch with whomever I think can help their cause, personally…

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