On August 25, 2010

Rental Cars: Eight Common Scams

Unscrupulous rental car companies can, literally, get you coming and going. Here are the most common tricks they can pull.

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On August 25, 2010

3 Reasons Why Business Books Are Bad for You

Most business books are worthless "air sandwiches" that use misguided anecdotes to flog obvious ideas. Here's what to read instead when you need business inspiration.

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On August 25, 2010

Delivering on Your Promises

It started because my 16-year-old son had outgrown the length of his twin bed. He needed a longer, larger mattress and box spring set. We thought we needed a full mattress, but we did our research and discovered that while…

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On August 25, 2010

The First Step to Million-Dollar Revenues: Know Your Weaknesses

Heather Wiese-Alexander opened two businesses in her mid-20s -- with no previous business experience. Here's the crucial lesson she learned early on.

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On August 25, 2010

Why Expansion Won’t Hurt Trader Joe’s Brand, But Secrecy Will

A recent Fortune magazine piece makes much of the idea that as alt-grocery chain Trader Joe's expands, it is at risk of losing customers' loyalty, as the chain will be increasingly less able to...

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On August 25, 2010

A CAN-SPAM Refresher Course

Remember the CAN-SPAM Act, enacted in 2003? Neither do many email marketers, if the amount of spam clogging email boxes each day is any indication. Here's a quick review of the CAN-SPAM rules.

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On August 25, 2010

Sky high interest rates? Here’s one solution.

You just got a notice from your credit card company saying your interest rate has been doubled or worse. If you owe a large balance on that card, it's going to make your payment go up significantly. How are

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On August 25, 2010

Unbranding Traditional Branding Methods

I am a sucker for the weird and the odd especially when it comes to business. What’s even more interesting is when the weird and the odd makes more sense than the norm.

That’s how I take the revelation that brands…

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On August 25, 2010

Gulf Spill Taking Toll on Small Businesses

A quarter of small businesses nationally say the Gulf oil spill will impact their business, according to a new survey.

Capital One's Small Business Barometer, as the quarterly poll is called, was conducted in July among some 2,000 businesses with less…

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On August 25, 2010

New inBubbleWrap Offer: Think like a Rich Dad

If you didn’t already know this, 800-CEO-READ powers a business book giveaway site called inBubbleWrap. Once a week, we post a new offer for a free book, usually a new business title. All you have to do is answer…

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