On August 24, 2010
Roles vs. Personas vs. Cognitive Styles in Conversion Optimization
In this article conversion expert Tim Ash clarifies three often-confused terms used to describe and "type" site visitors. (1) Roles describe classes of visitors. (2) A Persona is a carefully-constructed prototype of a type of visitor. (3) Cognitive Styles consider
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On August 24, 2010
Corporate America Doesn’t Love the iPad for Its Body, but For Its Mind
Sure, it doesn't have a keyboard to spill coffee on. But business loves the iPad for its software.
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On August 24, 2010
Corporate America Doesn’t Love the iPad for Its Body, but For Its Mind
Sure, it doesn't have a keyboard to spill coffee on. But business loves the iPad for its software.
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On August 24, 2010
4 Money-Saving Benefits
The right benefits can save your company money and help keep employees happy.No tags for this post.
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On August 24, 2010
Small Businesses Open To Online Threats
Nearly half (46%) of U.S. small-and-medium-sized businesses (SMBs) have fallen victim to cybercrime, up two percent from last year, according to a new report from Panda Security.
Thirty-one percent of businesses are operating without anti-spam, 23 percent have no…
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On August 24, 2010
Small Businesses Open To Online Threats
Nearly half (46%) of U.S. small-and-medium-sized businesses (SMBs) have fallen victim to cybercrime, up two percent from last year, according to a new report from Panda Security.
Thirty-one percent of businesses are operating without anti-spam, 23 percent have no…
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On August 24, 2010
The Future of Mobile Devices as Persuasion Platforms with BJ Fogg (5:44)
In this fascinating video interview, Stanford persuasion psychologist BJ Fogg contends that we are on the cusp of the next stage of human evolution where every human will have a mobile device with them throughout their lives as a persuasion platform that
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On August 24, 2010
The Future of Mobile Devices as Persuasion Platforms with BJ Fogg (5:44)
In this fascinating video interview, Stanford persuasion psychologist BJ Fogg contends that we are on the cusp of the next stage of human evolution where every human will have a mobile device with them throughout their lives as a persuasion platform that
…
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On August 24, 2010
7 Ways Companies like Foursquare Can Hold Off Giant Facebook
Facebook's new check-in service threatens Foursquare, but the start-up may find that it, like other small companies, can use powerful barriers to beat back the competition.
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