On August 25, 2010

How to Hire Your First Employee

Hiring your first employee is an important step. This is the first person you’re letting into your closely guarded domain and exposing to the inner workings of your startup, fueled by your passions – however organized, chaotic, or quixotic they…

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On August 25, 2010

How to Hire Your First Employee

Hiring your first employee is an important step. This is the first person you’re letting into your closely guarded domain and exposing to the inner workings of your startup, fueled by your passions – however organized, chaotic, or quixotic they…

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On August 25, 2010

Does Your Log In Make Them Drop Off?

Error-handling is one of the most often overlooked pieces of usability and conversion optimization. We can become so focused on cart button design, home page layouts, featured products, promotional offers, email subject lines and the like that we forget that…

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On August 24, 2010

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On August 24, 2010

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On August 24, 2010

Social Networking and the Overshare Generation

Information you trust to your friends might end up somewhere else.No tags for this post.

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On August 24, 2010

Social Networking and the Overshare Generation

Information you trust to your friends might end up somewhere else.No tags for this post.

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On August 24, 2010

How to Swap Your Corporate Gig for a Non-Profit Career

If you want your work to be more meaningful, you might think of moving to a not-for-profit. But crossing over from the commercial to the charitable sector can be tougher than you think.

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On August 24, 2010

How to Swap Your Corporate Gig for a Non-Profit Career

If you want your work to be more meaningful, you might think of moving to a not-for-profit. But crossing over from the commercial to the charitable sector can be tougher than you think.

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On August 24, 2010

Roles vs. Personas vs. Cognitive Styles in Conversion Optimization

In this article conversion expert Tim Ash clarifies three often-confused terms used to describe and "type" site visitors. (1) Roles describe classes of visitors. (2) A Persona is a carefully-constructed prototype of a type of visitor. (3) Cognitive Styles consider

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