On August 18, 2010
Three New Rules of Advertising to Women
Women's power as earners is shifting, and marketers need to respond. A top advertising executive explains the latest strategies for reaching working women -- which is now most of them.
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On August 18, 2010
How To Manage Really Really Large Paid Search Campaigns
A Get Elastic reader emailed me a question about paid search advertising: How do you maintain a keyword list when the SKU count is large and the product turnover is high? Think of all the money a large advertiser wastes…
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On August 18, 2010
No, We Won’t Be Charging Up Electric Cars at the Gas Station
The economics for 30-minute fast charging at gas stations aren't there yet, but technical breakthroughs and subsidies could change that.
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On August 18, 2010
4 Reasons Coinstar’s Bet on EcoATM Will Be as Fruitful as Its Redbox Venture
Will a kiosk that recycles and resells old mobile devices be the next big revenue-generator for Redbox parent Coinstar? The company's counting on it.
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On August 18, 2010
Want to Be a Great Communicator? Use Plain English
Most successful executives and business leaders use plain English, lose the jargon, and cut to the chase. Here are 10 rules to help you communicate so people will connect with you.
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On August 18, 2010
JetBlue’s All-You-Can-Jet Turns Back to Twitter to Fill Seats
JetBlue is bringing back its popular All You Can Jet pass, and it's trying to recreate the magic via Twitter? It won't be the same, but it will still achieve the goal of filling seats.
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On August 18, 2010
2 Easy Ways to Get MUCH More From Your Employees
Still trying to throw money at your business problems? Try getting more out of your employees instead.
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On August 18, 2010
5 Tips On the Art of Saying No in Business
Strategy is focus, which is about saying no. Management, particularly in the world of entrepreneurship and small business, boils down to knowing when and how to say no. On the surface, from the outside, that probably seems simple. <img style="margin:…
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On August 18, 2010
How to Handle an Idiot Boss
Your boss thinks he knows how to sell but is actually clueless. How do you keep him from scuttling your next big deal?
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On August 18, 2010
Can Problem Leaders Ever Change?
We know there are no miracle diets, so why do we expect miracle turnarounds in other problem areas like bad leadership? Here's why real change is hard -- and why we should commit to it anyway.
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