On April 27, 2011

Checkout Optimization: Are You Testing The Wrong Thing?

If your cart abandonment rate is, say, 58% – where do you start to fix the problem?

Many marketers would jump in with optimizing the checkout process by reducing steps, slicing and dicing form fields, changing button colors and adding…


On April 27, 2011

Review Your Bidding Options on Google AdWords

In this article, paid search expert Christine Churchill reviews the various ad bidding options available to you on Google AdWords. (1) Manual bidding for clicks, (2) automatic bidding, (3) enhanced cost per click, (4) conversion optimizer, and (5) focus on

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On April 26, 2011

Birth Of An Urban Myth

I don't know how urban myths made it before the Internet. I can't think of anything that has flourished more from it. There's a story being widely reported that the last typewriter factory on earth has closed.

Here's the poop on…


On April 26, 2011

Is Australia Ruining Its Chances?

Australians worried about an unsustainable population and looming food crisis should take a look at the rest of the world. The economic news is good, so shouldn't the country be planning for...
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