On April 26, 2011

The War for the Soul of Advertising

110-MccrackenG111.jpgIf you are watching TV these days, you've probably seen two ads from AT&T.

One shows a guy working late at his desk. His wife calls to ask where they're meeting for their anniversary dinner. Oops.

The other


On April 26, 2011

LeBron on Ice, or the Fallacy of the Corporate Superstar

Here's a silly thought for you. Imagine that the Washington Capitals were looking for an edge in the upcoming ice hockey playoffs (that's not the silly part, hold on a second). They get a call from someone, saying "I'd like…