Google AdWords for Beginners | BTalk Australia

On October 19, 2009

Google AdWords for Beginners | BTalk Australia

[podcast] Google AdWords is a powerful tool to promote your website. In fact it's so sophisticated that it can be daunting. We ask Google's small business evangelist Will Easton how you can get started.
On October 19, 2009

Tech Heavies to FCC: Stay On Target

If the Internet is indeed "a series of tubes," as famously described by former Alaska Senator Ted Stevens, then the mother of all plumbing snakes would be needed to unblock the press releases and emails sent over the last two weeks by those backing and opposing Net neutrality. That would include Monday's letter to the FCC from the Open Internet Coalition, signed by 25 top tech company executives.
On October 19, 2009

Looking for a Few Good Retailers…

Small retailers, get ready. Forecasters say holiday sales will drop for the second year in a row. The shock of last fall's financial crisis may have dissipated, but the consequences remain: unemployment at its highest point since 1983, foreclosures epidemic, spendthrift consumers trying to pay down debt and rebuild their personal savings. In this environment, small retailers will compete with national chains to capture a shrinking share of consumer dollars in the quarter that counts the most.

We need your help to tell this story. We want to find a handful of independent retailers across the U.S. to track through the 2009 holiday sales season. We'll have data and reports from big industry groups and after-the-fact analysis from economists. But I think the best way we can cover this story, in real time, is to get dispatches directly from your shop floor.

How do sales compare to last year and the year before? Are you stocking up, or keeping inventory lean until demand is clearer? Are you hiring seasonal workers? Are you discounting early to bring in customers? What strategies or promotions are working? Which ones are falling flat? What are you doing to differentiate yourself from discount competitors?

We tried this last year with good results (here, here, here, and here). If you want to share your company's story with BusinessWeek readers this year, let us know. We'll check in with you by email or phone, maybe once a week over the next 10 weeks. If you're on Twitter, we'll keep up with you that way too. We need you to be straightforward about what you're seeing -- that includes financial details like what your sales are and what your margins are like, and how those figures compare to previous years. We also want you to share innovations with our readers, who are hungry to learn what works in this new retail landscape.

If you want to help, here's how you can reach us: leave a comment below, email me, or hit us up on Twitter. Thanks.

On October 19, 2009

Online Retailers Optimistic About Future

Online retail was - and probably will be - a strong area, according to a new report.  The National Retail Federation found that more than half of online retailers did well in 2008, and many believe the future will be pretty bright, too.

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On October 19, 2009

Sprint’s iPCS Buy Means More Customers, Fewer Legal Headaches

Sprint Nextel is acquiring iPCS, an affiliate that sells its branded products, in a deal that will put an end to a number of legal clashes between the two. It will also bring an additional 710,000 subscribers under the Sprint Nextel corporate umbrella. The acquisition means that Sprint will not have to divest its iDEN network in certain iPCS territories in the Midwest.
On October 19, 2009

Puerto Rico’s Popular Suffering Island Fever

As a pall redescends on much of the banking industry, Puerto Rico's Popular sinks further into distress. Nonperforming loans at the $24 billion-asset bank shot up to $2.2 billion in the third quarter, up an alarming 91 percent compared with the year-ago figure. Chargeoffs, or permanently soured loans, soared 58 percent. Through Sept. 30, the company had a net loss of $360.7 million. Although that loss was narrower than a year ago, Popular warned that the downturn would continue: Given the existing adverse economic conditions, it is likely that the corporation will continue to experience heightened credit losses, higher levels of non-performing assets and significant levels of provision for loan losses. The decline of Popular, Puerto Rico's biggest banking company,...
On October 19, 2009

Personal Rejection is an Illusion

A comment to last week's post "Do You Believe in Rejection?  Too bad." elicited a comment so completely in error, and is so dangerous to success in sales, that I'm rebutting it here before it does any serious damage.  Frequent SalesMachine commenter JacquesWerth writes: That a prospect hangs up on you is not a textbook definition of rejection. It's merely one type of rejection, which happens during less than ten percent of contacts the average salesperson makes. Most salespeople would not have much of a problem if rejection was limited to that ten percent. However, it is during most of the other contacts they make when more serious rejection occurs. The most frequently occurring rejection is when the prospect's response...
On October 19, 2009

Citibank: “Small Businesses Not Embracing Social Media”

Recently Citibank released results of a survey that may surprise many of you who read blogs, regularly update your Twitter and Facebook and own a small business. According to the findings of Citibank’s survey, 76% of small business owners were either not using social media to market or promote their small business or, if they [...]