How Zuora Benefited From Recession

On September 11, 2009

How Zuora Benefited From Recession

An interesting thing happened on the way to the business plan for Zuora, which sells software intended to help online service vendors bill their customers, and its CEO and co-founder Tien Tzuo. It was the recession. I first met Tzuo last summer when he was shopping his fledgling company to investors in San Francisco, and I figured I should keep my eye on this little company because it might make some noise. Tzuo is a former Salesforce.com engineer and executive who rebuilt the software-as-a-service (SaaS) vendor's billing system several times over as the company shifted product and billing strategies along the way. So he had a pretty good understanding of the problems faced by SaaS and other online service vendors...
On September 11, 2009

Increase Engagement by Encouraging Employees to Volunteer

Volunteering has always been viewed as good for your soul. Now it turns out that it's also good for your health and your career.

Recent research conducted by Washington, D.C.-based Corporation for National & Community Service reveals that charitable work literally makes the heart grow stronger, as reported in my book Top Talent: Keeping Performance Up When Business Is Down. Individuals with coronary artery disease who participate in volunteer activities after suffering a heart attack report a reduction in despair and depression, driving down mortality and adding years to life. It's also true that those who volunteer have fewer incidents of heart disease in the first place.

Surprisingly, you don't need to devote huge chunks of time to do-good activities to reap their health benefits. The research shows tangible positive changes by volunteering just 100 hours per year — a figure that works out to two hours a week.

In addition, volunteering can give your professional well-being a boost. Non-profits have long offered a golden opportunity to network and learn new skills in different areas, something that, in turn, will make you more valuable back in the office. The recession blew open that secret, though; according to an article in The Wall Street Journal, social enterprise organizations have been swamped with business-savvy professionals looking to burnish their resumes.

Some of the best opportunities for volunteer work that benefits your karma and your career may come from your own company. Research from the Center for Work-Life Policy shows that high-potential employees (mostly women, but also a significant percentage of men) are seriously motivated by a desire to give back to the world, and increasingly seek out employers that allow them to participate on company time. Smart employers, in turn, are linking altruism and ambition. By using community service partnerships to help valued employees fulfill their dreams and accelerate their careers, companies are betting that their A-team's enthusiasm will pay off in renewed engagement and loyalty.

Since 2003, Cisco Systems has operated an innovative program that blends career development for high-potential, senior-level employees with the company's philanthropic and community-relations goals. Cisco's Leadership Fellows Program enables "top talent leaders" — defined as self-motivated, high-performing and high-potential vice presidents and directors who are committed to their own professional development — to work with a non-profit organization for up to one year and then return to their former position, inspired, rejuvenated and with enhanced leadership skills. The Fellows are considered full-time Cisco employees and receive their salaries and benefits during their period of service.

Candidates for the program go through a rigorous selection process, and each Fellow is matched with a non-profit assignment that requires his or her specific business expertise and that will improve their management and technical skills. To date, 31 Fellows have been chosen, coming from all areas of the company, including engineering, marketing, finance and administration.

Molly Tschang recently served as temporary executive director of NetHope, a consortium of leading nongovernmental organizations, as it conducted a search for someone to permanently fill the job. Tschang helped NetHope leverage technology to build and strengthen relationships among 17 international agencies that are important players in the developing world. For Cisco, her enhanced skills in collaboration and negotiation not only will enhance her performance when she returns to work, but may also enable her to generate future business.

Ernst & Young's Corporate Responsibility Fellows Program appeals to top performers looking for a way to give back to the world through work, while exploring a new country and culture. The Fellows program sends a highly select group of high-octane talent to low-income countries for three months at full pay. They use their skills to galvanize promising local entrepreneurs at a critical point in their business — typically providing help they couldn't otherwise afford — and help jump-start growth in these emerging markets. "Fellows come back rejuvenated, transformed," reports Maria Pena, Americas leader of entrepreneurship — corporate responsibility. "They love it."

Simply giving employees access to charitable work through their job is an effective way to amp up engagement. More than a third of the 106,000 employees of BT (formerly British Telecom) already actively volunteer during their off-hours, according to a company internal survey. Another 30 percent would like to. That's why in April 2009, BT introduced its first coordinated, companywide Volunteer Program.

BT's vision is to effectively pair work teams and individual executives with productive volunteer opportunities that match their personal interests and career development needs. For example, a division that needs team building may spend a day together erasing graffiti off inner-city walls. One CEO of a BT business unit is volunteering his time mentoring the CEO of a charitable organization.

To give this new coordinated volunteer initiative the same strategic heft as BT's other operations, the company appointed Helen Simpson, a long-time BT executive with deep operational experience in bringing products to market, to head up the program. One of her first steps was to conduct "market research" on BT's employees to identify areas where the workforce wanted to dedicate its volunteering energies. By launching an enhanced, cohesive volunteer effort during this precarious economic period, BT hopes not just to satisfy its employees' desire for community service but leverage their skills to help not-for-profits struggling in the financial slump.

In other words, a positive payback all around.

For more information on BT and Cisco's volunteer programs, download these success stories .

On September 11, 2009

Author: Men’s Fashion Retail Should Get Back to Basics, Classics

Bertrand Pellegrin, author of the new book Branding the Man: Why Are Men the Next Frontier in Fashion Retail has been a senior retail strategist with Gensler Worldwide, director of marketing for the luxury department store Lane Crawford Ltd. in Hong Kong, and brand development consultant for Louis Vuitton, Gucci, and Lotte Department Stores in Korea. He took a few minutes to discuss the future of men’s fashion retailing with Bnet. Bnet: Over the 20 years leading up to the recession, it became increasingly acceptable for men in the United States to become deeply involved in fashion, with terms such as “bling" and “metrosexual” becoming part of the American lexicon. Now, frugal is everyone's favorite word. Is the era of...
On September 11, 2009

NNN Launches “Small Business Rules” Program

What better time for launching new media ventures than during the midst of a prolonged recession? After all, with the evaporation of so many traditional jobs in media, there is plenty of talent around to try out new concepts. And who knows -- some of them might just click. That's what Next New Networks (NNN) is hoping for as it launches a new online TV series called "Small Business Rules" (SBR), hosted by Lindsay Campbell. Campbell was previously the host of the daily online satire Wallstrip. NNN provides original video content for a network of destinations across the Internet. The first episode of SBR profiles a successful small company called Thrillist, based in New York, which is a daily e-newsletter...
On September 11, 2009

More Weed (Shops) Grow in Los Angeles

Back in June, I wrote about the explosive growth of medical marijuana dispensaries in Los Angeles. What happened is the following: a legal loophole intended to limit the number of these storefront pot shops unintentionally led to surge in new ones. In 2007, the city, hoping to curb the further spread of new shops allowed for a “hardship exemption” for those outfits already doing potleaf.jpgbusiness. The upshot was that in 2005 there were just four medical marijuana stores – however, by last summer 500 new applications were made by operators under the exemption status. Alarmed, the city council moved to shut the loophole down.

Rather than freezing growth, however, the move actually pushed pot entrepreneurs to quickly file applications in order to reserve their licenses (law enforcement could not shut them down while their applications were pending). Currently, there are now about 966 medical marijuana dispensaries registered in LA and the Los Angeles Times is calling this the city’s “latest retail craze.”

The paper has plotted out a map of the city’s burgeoning cottage industry that has revealed some interesting findings. For starters there are 58 applications registered on one street alone. Furthermore, although a proposed city ordinance would prohibit these growing weed shops from operating within 1,000 feet of a school, library, or park, if you look at the map, the LAT’s found tha at least 260 of those applications on file have addresses listed that would land them smack in the middle of one of these no-go areas. Apparently the review process is moving at a snail’s pace while savvy LA entrepreneurship is not.

In a city in a state with a gaping budget shortfall and some of the highest unemployment and foreclosure rates – it seems this situation is one that might give new heft to the perennially controversial debate over legalizing marijuana and its potential role as a way to generate new tax revenue…Then again it could all simply go up in smoke.

On September 11, 2009

Twitter Might Accept Advertising One Day. Or Not. But When And If It Does …

Nothing makes a Friday morning zip by quickly like reading the terms of service of a social media site, which is why I've spent quality time today reading Twitter's new terms of service. Not surprisingly, they are being examined like the Rosetta Stone by some of the Twitter obsessed. Among the more intriguing passages? The one that gives Twitter the right to put ads in front of its users. If the service decides it wants to. One day. Very far in the future. Or maybe not at all. Now that the Pandora's Box has cracked open, it is leading to the inevitable musing about not only Twitter business models, but how advertising would change users' relationship to the service. First,...
On September 11, 2009

Don’t Like Your New GM Car? Bring it Back

Think back to the lemons you’ve owned. Don’t you wish they’d come with a moneyback guarantee? Believe it or not, General Motors cars now come with exactly that. Customers will have between 31 and 60 days to bring back their cars or trucks. The Atlantic calls it "an extended test drive." One of the incentives is that, as part owners of the bailed-out GM, consumers will be investing in their own self-interest. In trying to get across the message that American cars are good again, GM Chairman Edward E. Whitacre, Jr., who comes tailor-made with a folksy Texas accent, will appear in “May the Best Car Wins” ads that start Sunday. Here's a sample: GM appears to be counting on the...
On September 11, 2009

Whole Foods Joins Healthy School Lunch ‘Revolution’

As obesity and other public health issues come into the spotlight, there is more and more focus on school lunch programs and the foods kids have access to at school. On Labor Day, thousands gathered at "eat-in" picnics across the country to push for improvements to the School Lunch Program -- part of a national action created by Slow Food USA. Now Whole Foods Market is joining the fray, kicking off what it's calling a "'School Lunch Revolution' awareness tour." The grocery chain is pushing for a higher government investment in school lunches and a stronger emphasis on foods that are fresh, natural, local and nutritious. "There is a role for everyone when it comes to getting fresher, healthier school...
On September 11, 2009

Pfizer Rep Claims Bextra Pushed on NHL’s Blue Jackets

Pfizer sales reps allegedly promoted Bextra to the NHL's Columbus Blue Jackets, even though it was only approved for arthritis and menstrual pain -- and not the injuries or surgery that hockey players experience. (The Blue Jackets are an all-male team.)