Gaining Repeat Customers

On September 1, 2009

Gaining Repeat Customers

According to the global loyalty marketing agency, ICLP, customer loyalty is "the totality of feelings or attitudes that would incline a customer to consider the re-purchase of a particular product, service or brand or re-visit a particular company, shop or website."

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On September 1, 2009

Havas Q2: 1,200 Jobs Lost; “At Least We Ain’t IPG!”

Havas has laid off off 1,200 of its staff since June 2008, according to a presentation it made to investors this morning. Havas -- which consists largely of Euro RSCG and Havas Media -- had not previously totalled the number of jobs it cut across its network. The cuts represent about 8 percent of its workforce, which now numbers 13,900.


On September 1, 2009

Call to Action of The Day: Send Us Your Worst

I have a bad habit, when I’m using my personal Gmail account, of clicking on the most ridiculous-sounding PPC ads Google decides to serve me.  I know, I need help ;)

One such ad brought me to a very tall landing page with the expected “sales letter” style copy. What struck…


On September 1, 2009

Red Roof Inn Looking to Upgrade

I read a blog post about how Red Roof Inns are going all chi-chi la-la and trying to upgrade their image. (I guess the one-cent rooms were a little premature.) The new style, dubbed "NextGen," is debuting in Beaumont, Texas. The economy chain is also making a pretty sweet deal for franchisees of the new brand, including a $50,000 credit, no royalties and reduced marketing and reservation fees for the first seven years. While I commend Red Roof Inn and any other budget motel upgrading or remodeling (the average nightly rate is $59) one of the main worries for people staying at budget motels is security. How safe is the property? A quick search brings up several Red Roof Inn crime scenes in the...


On September 1, 2009

German Court Mandates Google’s Voluntary ToS Changes

A German court has ruled that Google must change terms of service that could be interpreted to compromise a user's rights. A lawsuit brought by consumer groups charged that the terms of service for opening an account through Google Mail, Google Documents and other programs could be interpreted as giving the Internet search giant the right to review and even delete a user's information.


On September 1, 2009

Hannah Montana, Meet the Incredible Hulk

If anyone needed evidence that content is still king, yesterday's blockbuster announcement that Disney is acquiring Marvel Entertainment for $4 billion provided some fairly persuasive proof. There is a lot to like here, starting with the inevitable line of new movies based on Marvel's cast of comic book heroes, like Iron Man, X-Men, Spider-Man and The Incredible Hulk. Those, and other Marvel assets will no doubt allow Disney to attract more of the young male demographic to its offerings, in an era it has appeared to skew female, with girl stars like Hannah Montana/Miley Cyrus, Vanessa Hudgens, Ashley Tinsdale, Hilary Duff and the teen heart throb band, the Jonas Brothers. It may be a small sample statistically, but in my...


On September 1, 2009

Get a Jump on the Competition with Real Simple Syndication (RSS)

If you are one of the approximately 75% of people who have not embraced Real Simple Syndication (RSS) along with your web browsing habits, you are about to learn about a technology that can help you get the edge on your small business competition, find work, and keep up with the latest breaking industry news [...]


On September 1, 2009

Apple Dances Around Overheating Problems, So Who’s Surprised?

Apple is claiming that reports of overheating and exploding iPhones is all a matter of outside pressure. In other words, Apple says it's all the fault of users. But carefully crafted language, denial, and then further silence may not be enough to keep the lid on a problem that has been developing for years.
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