Taylor Swift, Kanye West and the Primitive State of Capitalizing on Viral Video

On September 14, 2009

Taylor Swift, Kanye West and the Primitive State of Capitalizing on Viral Video

No. The embedded clip above isn't of Kanye West engaging in one of the most noteworthy public disses ever, which happened last night at MTV's unfailingly controversial Video Music Awards. That clip shows West taking the mike from female video award winner Taylor Swift, and proclaiming that Beyonce, actually, had done one of the best videos ever. Swift is stunned into silence, as the crowd gives West a Bronx cheer. It's the kind of moment that sends you running to YouTube the second you hear about it, in this case, only to be disappointed. As Peter Kafka points out, where MTV is concerned, the absence of the official clip on YouTube is s due, specifically, to a lawsuit between...
On September 14, 2009

What’s In a Name? Lots.

Blog names and titles: do you agree that some are better than others? Lots of blogs have succeeded with titles that are merely descriptive, not remarkable: Seth’s blog, Small Business Technology, Escape from Cubicle Nation, and many others. Browing around the other day, I discovered a Jay White who calls his blog “Dumb Little Man.” [...]


On September 14, 2009

10 Ways To Promote Your Promotions

I originally posted this article last October with the title “Free Shipping: Got It? 10 Ways to Flaunt It.” With the holiday season rapidly approaching, I wanted to remind you that no matter what your promotion is (free shipping, flat rate shipping, gift with purchase, free ship-to-store, free returns, 20% off etc), you want to [...]


On September 14, 2009

CRM in 2009: Personal, Social, Mobile, Adaptable

Making sure that every customer gets the personal touch may be fairly easy for the owner of a neighborhood bakery, but in a mass market of millions, making each customer feel like an individual is a formidable challenge. In the information age, tools like customer relationship management software make it possible for companies to apply a personal touch to the mass market -- and that's golden.


On September 14, 2009

E-Commerce Innovations – What’s Now and What’s Next

Just as the evolution of the speed-skating boot set new standards for the sport, innovation in today's constantly evolving e-commerce landscape has worked as a catalyst to move it forward. E-commerce practitioners from all industries need to be ready to step up and embrace innovation as a means of staying ahead of the game.


On September 14, 2009

Be Part of Your Company’s Succession Management Plan

Succession planning as a respected business function has really come into its own since McKinsey published it's much quoted paper on the 'War for Talent'. In order to engage a talented workforce and manage resource planning, most organisations now have in place a robust management process, which identifies people who are suitable or potentially suitable for critical jobs. The perception is that the focus is on senior appointments. But, we are finding that with critical skill areas -- such as IT or finance -- organisations have developed a cascaded system that goes quite deep into the business. Recently we have been working with companies looking at talent for roles to come in 10 years plus. So, if your ambition is to climb the corporate ladder...


On September 14, 2009

Nuclear Clean Up Contracts Cleaning Up On Stimulus

Two of the largest contracts let under the stimulus program are to clean up Hanford and Savannah River nuclear sites. The Department of Energy is using stimulus funds to augment their already planned budget.


On September 13, 2009

Why Vivus’s Qnexa Might Avoid the Obesity Drug Graveyard

Vivus’s better-than-expected Phase III data with obesity drug Qnexa started the goldmine versus graveyard debate once again. In one corner: the folks who think obesity is the last frontier. In the other corner: the folks like BNET’s own Jim Edwards, who argues that obesity drugs are doomed to failure.


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